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Trouvaille LLC

Immersive global travel and exquisite experiences; Trouvaille ~ a lucky find, for you!


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Security Type
Simple Agreement for Future Equity
Revenue Participation
80% Discount Rate
20% Revenue Participation
4X Repayment Multiple


Who are we

Trouvaille is a small group travel hosting company that is driven to develop an authentic, vibrant travel community of people who don't simply travel to live, but live to travel! We curate, conduct, and host all of our trips and events to give people immersive travel experiences that open their eyes, hearts, and minds to the wonders and beauty of our world.


Through this type of connectedness in our travels, we are fostering a travel community and loyalty that will grow and demonstrate that Trouvaille isn't simply about taking customers on trips, but helping people travel to live a better life. 


Trouvaille ~ We are a lucky travel find, for you!







The primary challenges that Trouvaille will address in the small-group segment of the travel industry is to provide a full-service travel-hosting company that fosters a sense of community among our traveling customers while simultaneously offering diverse, unique, and exceptional travel experiences in the U.S. and around the world.


Travel companies today still treat people as customers with a short-term mentality, rather than fostering long-term engagement in the context of a community, personal service, and a desire to help people fulfill a lifetime's worth of travel. Rather than just creating trips and offering them to the public, Trouvaille is working to develop genuine engagement with novice and experienced travelers alike by offering travel-themed memberships and rewards programs with high-value discounts and benefits, online travel forums and podcasts to directly engage and educate the traveling public, providing unique participation-based incentives, and a commitment to responsive and personalized customer service throughout all Trouvaille travels. 


We solve our business challenges by being the central hub for local and global travel experiences that, in its totality, will not be rivalled by our competition. Achieving this lofty goal involves:


  1. Creating, curating, and conducting Trouvaille trips to bring people to destinations in the U.S. and around the world.
  2. Offering unique and specialized trip itineraries that are custom-designed to provide travelers with personal, immersive, and impactful experiences with the peoples, cultures, and environments of the locations where they travel. It's all about impactful travel that makes the difference. 
  3. Conducting local day trips at our two locations (New York and Arizona) to engage local travelers with fun and thematic experiences to explore the local areas. 
  4. Establishing partnering relationships with other travel companies and business where we travel. The former will broaden our reach to additional travel destinations and build our travel network of companies and contacts. The latter will emphasize playing our part in the economic development of the areas where Trouvaille travels.

Providing superior customer experiences will occur through our interactive website, promoting our travel community through membership choices and benefits, engaging people locally at Trouvaille social events, hosting a vibrant online travel forum, offering monthly videocasts/podcasts to help people learn about select countries and regions of the world, offering financial pathways and incentives to encourage people to travel, and going the extra mile to help customers achieve their travel goals and dreams. 


Achievement & Traction

The Trouvaille Team is working tirelessly to fulfill its primary objective to become the preeminent experiential travel solution in the world! As of March 1, 2018, Trouvaille has achieved the following:

  1. Since forming in February 2017, Trouvaille has developed its mission, focus, and niche in the travel industry.
  2. Trouvaille developed its first local business relationship in New York City with a concierge service to devise, conduct, and lead day-trip experiences for apartment residents in Manhattan. Trouvaille hosted three day trips in October 2017: two to apple orchards in Upstate New York and one to the Storm King Art Center. Additional trips for Spring 2018 and later are in development. 
  3. Trouvaille has internally developed a range of trips in the U.S. and abroad. In the U.S., Trouvaille has developed experiences to South Florida, the Big Island of Hawaii, and Napa Valley, California. Abroad, Trouvaille offers immersive experiences to the Caribbean, Mexico, Ireland, Isle of Man, France, Portugal, Italy, and Vietnam. Additional trips to destinations such as Cuba, additional Caribbean islands, and England are in development. 
  4. Trouvaille has partnered with businesses such as A Toast to Travel, St. Lucia A1 Tours & Taxi, the Little Wine Bus, and others to extend our travel reach and to investigate and develop unique travel offerings. Building relationships and a vibrant travel network is all a part of what Trouvaille seeks to accomplish. 
  5. Trouvaille has an East Coast U.S. headquarters in New York, New York, and a West Coast U.S. headquarters in Tucson, Arizona. Social events are held at both locations to engage travelers and to build brand awareness. In Tucson, Trouvaille leads a vibrant Meetup group of more than 245 members, conducts monthly socials, and will be begin airing radio ads in March 2018. In New York, Trouvaille continues to reach out to concierge and event groups to develop tailored travel opportunities for local residents. 
  6. Trouvaille is active on social media and is working to develop a regular presence to build brand awareness and generate business. Trouvaille currently has an active and developing presence on Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr, and LinkedIn. 





The demographic market segments that Trouvaille is prioritizing includes: 1) the active (and notably female) senior travelers (40-70 years old), 2) the upscale traveler + family, and 3) the younger Millennial traveler seeking greater off-the-beaten-path experiences. 


From initial advertising that Trouvaille has conducted through Daily Star (see below) and Facebook, we have significant data that shows Trouvaille strongly appeals to the active senior traveler demographic. 


More broadly, and based on data from the National Travel and Tourism Office, U.S. citizen travel out of the country increased by 8% in 2016 and shows continued robustness. In addition, top destinations in the U.S. include New York, Hawaii, Napa Valley, and South Beach. Couple these data with generally high interest in experiential travel, we can tap into this concern by providing unique trips, responsive customer support, value-added services, and assistance that will ensure that Trouvaille Travelers receive the highest quality experiences and service in the industry.



The travel industry includes competitors that focus on experiential travel, all-inclusive travel, global travel, or any combination of these components. Our direct competitors include those companies that perform all three activities in a coordinated manner. Examples of these companies include Ker & Downey (, Backroads (, GeoEx (, and G Adventures ( These companies have somewhat different areas of focus and prices, which include the types of travel experiences that they offer (group trips, custom trips, epic hikes, luxury travel, etc.), but all of them offer experiences aroudn the world and to a large number of sites.


Trouvaille is unique from these companies by offering local day trip experiences, by creating trip itineraries that truly are unique and different compared to the competition, while also devising unique travel incentives and promotions to attract travelers to the Trouvaille brand. 

Business Model

Trouvaille will generate revenue from the following:


  1. Day and weekend trips in New York and Arizona.
  2. Trouvaille trips in the U.S. and abroad that are custom-designed, promoted, and conducted.
  3. Trouvaille referral trips in partnership with other travel companies (e.g., A Toast to Travel: 
  4. Trouvaille PassPort memberships that promote and incentivize participation through signfiicant travel discounts and benefits.
  5. Trouvaille merchandise.

The synergy of the day trips and larger trips is important as the day trips will generate consistent revenue throughout the year as compared to the shorter-term revenue peaks that occur from individual trip income. However, the trip income is forecast to be a larger overall share of revenue than our day trips. As time progresses, Trouvaille's larger trips will also occur regularly and become an increasingly larger share of revenue.


The core approach behind our business model is the scalability of the experiences that we offer in terms of the number of different trips that occur annually and the number of trips for the same location that occur annually. The current calendar year of 2018 is Trouvaille's foundational year where we are focusing on four travel experiences, as well as the local events in New York and Arizona, that will allow the company to increase its brand awareness, reach, and operational maturity. In each subseqeunt year through 2022, Trouvaille will scale up rapidly with the goal of doubling revenues each year, which we will accomplish by increasing the number and variety of trip choices annually. This, along with the robust conduct of day trips in Arizona and New York, will aide in reaching our revenue goals. Marketing and selling PassPort memberships is also an important part of our revenue goals as attracting people to large discounts in travels will both provide Trouvaille with important operational funding while providing travelers with significant discounts. 



Paul S. Hardersen, Ph.D., Chief Executive Officer, Founding Partner. Dr. Hardersen is an experienced traveler who has spanned the globe through the course of his life thus far. Whether it be throughout the U.S., the ~35 trips to Hawaii, or internationally to a variety of European countries (England, France, Italy, Spain, Germany, Romania), the Middle East (Israel, Jordan), Asia (Singapore), Mexico, and the Caribbean, Dr. Hardersen has the travel savvy and business sense to lead Trouvaille. With additional careers in science and education, and now travel, Dr. Hardersen is combining all three areas to best leverage Trouvaille's focus, activities, and growth. As a university professor, Dr. Hardersen earned a university-level professional teaching award lin 2013 from the University of North Dakota. He is also an active planetary scientist whom regularly publishes world-class scientific research with an emphasis on main-belt asteroids, their compositions, and the information they can tell us about the early solar system. Dr. Hardersen is also a well-known foodie with a foodie trademark and blog (Astrofoodie) who will also soon contribute his entrepreneurial drive and enthusiasm to the development of a casual, upscale lobster restaurant and franchise concept.


Jazmin Jourdain, Founding Partner. Ms. Jourdain currently serves as Vice President, Director & Registered Representative for New York asset manager Baron Capital, Inc. Ms. Jourdain is responsible for shareholder services, branding, corporate projects, and large-scale events. Her business and travel experiences are extensive and are helping Trouvaille forge forward with its development and operational strategies. She is also a board member of Aspira of New York, The Dream Project, and has been very involved with GMHC of New York, The Felix, Global Giving, and the Helping Hands Foundation. World travel has been her education and passion since her formative high school years. Born and raised in the South Bronx, she attended The Bronx High School Science, was selected for the prestigious position of U.S. Youth Ambassador, and has traveled extensively to locales such as Russia, Uzbekistan, and Kurdistan. She has subsequently traveled extensively and she now contributes her expertise to Trouvaille.


Connor Cervantes, Partner. Mr. Cervantes is our newest Partner based on his already extensive travel experiences around the world. Residing in Tucson, Mr. Cervantes has visited and lived in more than 20 countries, has an academic and professional background in marketing, and has personal contacts in countries around the world that assist Trouvaille in offering trips that give personal, in-depth, and immersive experiences. Mr. Cervantes assists in overall company promotion, leads the development and conduct of several Trouvaille trips, and assists in the conduct of socials and day trips in Arizona.


Manish Khatri, Brand Ambassador. Mr. Khatri lives in Houston, Texas, and works for the NASA Johnson Space Center. Mr. Khatri has an engineering background, is also an avid traveler and photographer, and is primarily responsible for creating and editing audio and video material for use in Trouvaille podcasts and promotional material. 


Sarah Nolan-Hardersen, Volunteer. Mrs. Nolan-Hardersen originates from England, has lived much of her life in New Zealand and Australia, and emigrated to the U.S. in 2016. Her background is primarily in public health, community programs, and sustainable development. She assists Trouvaille by assisting in the development of company policies, graphic arts design, and blogging.




Use of Funds

Trouvaille will utilize investor funding for targeted activities that will foster the rapid growth of Trouvaille. These activities include:


  1. Traditional media/online marketing. For example, Trouvaille will begin radio advertising through Tucson radio station KNST AM790 to significantly increase and promote Trouvaille brand awareness and recognition in the Tucson metropolitan market. Also, targeted online advertising through, the Arizona Daily Star, and other area media will promote Trouvaille as much as possible. A supplement to these activities will be focused advertising efforts through Trouvaille's social media presence on Facebook, Twitter, and other platforms.
  2. Development of several high-quality and impactful promotional videos that will assist in promoting and developing the Trouvaille brand online through multiple platforms. 
  3. Airfare using a United PassPlus account for staff travel and as promotional giveaways.
  4. High-quality print promotional material and displays for use at large-scale events across the U.S.
  5. Payroll to allow the company to accomplish the above tasks, to devote more time and energy to company development and promotion, and to position Trouvaille for rapid growth in 2019.




Paul Hardersen
Paul Hardersen6 hours ago

Hello everyone! T - 10 days until our new crowdfunding video goes live! You'll read it here first. Also ...

1. Trouvaille will be leading two day trips events to apple orchards in the New York City area in mid-October.

2. We continue to prepare for our weekend in Napa Valley, November 2-5, 2018. 

Write to us at if you have any questions.


Paul Hardersen
Paul Hardersen4 days ago

Coming October 3 ~ Trouvaille's new Trucrowd crowdfunding video! We are really excited to share this with you and we'll let you know when it's ready. 

Paul Hardersen
Paul Hardersena week ago

In our continuing effort to increase our visibility and grow the company, we will be migrating to a new website at For the near-term future, we will use to redirect to the new site. The rationale is that a .com domain is much more trusted compared to other domains and that we want to explicitly develop and use the meaning of Trouvaille, which is a lucky find, into our marketing strategy. Our contact email will remain at until further notice. 


Paul Hardersen
Paul Hardersen2 weeks ago

Good morning, everyone ~ Trouvaille has just returned from a quick trip to Seattle to develop a new Trucrowd crowdfunding video with iAJ MultiMedia ( The video taping went very well and we expect the new video to be live on or before October 5, 2018. The video will be available on the Trouvaille page here for viewing. Have a good weekend!

Paul Hardersen
Paul Hardersen3 weeks ago

Later in September, CEO Paul Hardersen will be traveling to the Seattle area to collaborate with iAJ Media to develop a new pitch video for our Trucrowd crowdfunding offering. We expect the video to be available near the end of September. 

Paul Hardersen
Paul Hardersen3 weeks ago

Trouvaille reports robust sales for both July and August 2018, which is beginning to position to company for additional financing opportunities. We are working to continue developing our trips and promoting the current trips that we are planning through 2019. Please send all inquiries via email to:

Paul Hardersen
Paul Hardersen3 weeks ago

Trouvaille will be conducting its Napa Valley weekend trip, as planned, from November 2-5, 2018. In addition, we are receiving significant interest for our long weekend in Maine experience, June 7-11, 2019. 

Paul Hardersen
Paul Hardersen3 weeks ago

Trouvaille recently completed a very successful South Caribbean sail that took place from August 19-25, 2018. We sailed on a classic, small sailing ship from St. Lucia to Grenada. Photos and videos will be posted on our website in the coming days and weeks. Learn more at:

Paul Hardersen
Paul Hardersen3 weeks ago

Trouvaille has received the Best in Group Travel award in the 2018 Arizona Daily Star's Readers' Choice Competition! This is a wonderful honor for our young company and we are working hard to develop and expand our capabilities. Learn more here:

Paul Hardersen
Paul Hardersen2 months ago

Update for July 20, 2018: Trouvaille has now received reservations for two upcoming trips -- one to Napa Valley from Nov. 2-5, 2018, and one to Maine from June 7-11, 2019. Trouvaille is also preparing for the conduct of its South Caribbean Sail from August 19-25, 2018, from St. Lucia to Grenada. Advertising and promotion for our other travel experiences is continuing. Questions? Write to us at or call us at 520.300.1056.

Paul Hardersen
Paul Hardersen3 months ago

Hello everyone -- I have two updates for you today. First, I am happy to report that Trouvaille will be approved for membership in the Better Business Bureau very soon.

Second, we have a video for our upcoming November weekend getaway to Napa Valley here for you to view:

Paul Hardersen
Paul Hardersen3 months ago

Hi everyone ~ Enjoy our new presentation that highlights our upcoming Caribbean experiences in 2018 and 2019!


Paul Hardersen
Paul Hardersen3 months ago

Hi everyone! 62 days and counting until our south Caribbean sail! Trouvaille has four cabins booked and we are working to fill the other five before our departure. This is the kind of fun everyone should experience! Join us!

Learn more:


Paul Hardersen
Paul Hardersen3 months ago

Hi everyone ~ Please become a Trouvaille investor, become a part of the Trouvaille family, and help us meet our funding goal of $107,000 by August 1, 2018! We are working hard developing a global company with a local and global focus ~ all designed to both help people travel better and to help more people experience the wonders and fun of travel.

Visit our website at:


Paul Hardersen
Paul Hardersen3 months ago

Trouvaille is counting down the time to our south Caribbean sail -- 63 days and counting! We still have five cabins available, so click, learn, book, and join the Trouvialle gang for an island-hopping adventure from St. Lucia to Grenada!

Go online here:

Questions? Write to us at


Paul Hardersen
Paul Hardersen3 months ago

Trouvaille has just finalized our epic travel experience to Namibia in June 2019 and we are developing a New Year 2019 music or dance themed trip to Cuba. Stay tuned for details!

Learn about our Africa trip here:


Paul Hardersen
Paul Hardersen3 months ago

Hello everyone -- We have a new presentation about Trouvaille, our company, our philosophy on travel, and how we are working to make travel better for everyone.

Go online here:


Paul Hardersen
Paul Hardersen4 months ago

Trouvaille is currently expanding its local operations in Tucson, Arizona, and is now offering weekly day trips to area wineries and the Kitt Peak National Observatory. We will continue to develop the local area to serve both businesses and individuals. 

Paul Hardersen
Paul Hardersen4 months ago

In late April 2018, Trouvaille curated and conducted another successful day trip in New ork City at the New York Botanical Garden for a group of 26 people. This day trip was conducted for residents associated with LIV Unlimited.

Paul Hardersen
Paul Hardersen4 months ago

Trouvaille is expanding its trip portfolio and now includes travel experiences to England, Rarotonga, Africa, and more! In addition, we are moving to make our experiences all-inclusive, or nearly so, as we are now including airfare in the purchase price. See our website at for details.

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Alan Jacobson
Alan Jacobson - Investor5 days ago
I really appreciate the thoughtful answers. This is clearly a fair deal for investors and I think I am going to invest, just not sure how much. I did a poor job wording my main question below. What I'm looking for is more simple than I made it sound. Given your expenses per trip and such, the fact that you'll only be keeping 80% of gross revenue, and the fact that at some point all of you who are putting time in will need to be paid a living wage, how much do you need to raise here and then how much growth in number of trips/year do you need to see to ensure that you can stay in business long term? Put differently: At minimum what needs to happen to ensure you stay in business long term?
Paul Hardersen
Paul Hardersen - Issuer    
Hi Alan ~ I'll answer your questions from both a short-term perspective and a long-term perspective. For the short-term, our overhead expenses primarily consist of advertising and basic software/office expenses. They will be relatively low as we work to grow with an integrated, aggressive marketing campaign being the primary expense. That will begin once we succeed in this campaign and have the necessary resources.

As we scale up and expand, the plan to is to: a) secure a commercial office space, b) begin paying salaries for the CEO (and others, as we are able), c) stipends for office staff and travel hosts (as needed), and d) continued marketing. This scaling upward and transition is set to occur over a three-year period, but with the goal of increasing as fast as possible (read: in 2019) as I want this to be my full-time effort and where I can derive an income. An advantage for the relatively near-term is our partners have incomes from other sources, but I have the goal of having Trouvaille as my only commitment (which I love this work, by the way!) as soon as I can make that happen.

To have a successful 2019, we already have a lot of interest in our Maine trip, but we need to gain traction for our other travel experiences also. We will continue to develop new, unique travel experiences and will continue to hone our branding and how we make each travel experience unique. We are already making a name for ourselves in Tucson despite being here a relatively short time, and I will continue seeking strategic partnerships to help us achieve our goals.

So, without being too long-winded, I hope this answers your question. I've become hopelessly addicted to doing this and I'm committed to it.



4 days ago
Patrice Florie
Patrice Florie - Investor4 weeks ago
Is this a onetime investment
Paul Hardersen
Paul Hardersen - Issuer    
Greetings Patrice -- Thanks for writing. This will likely not be the only offering that we present, but it is our first offering that is going through the end of this year. The plan is to obtain this initial seed funding, which will be followed by a larger offering next year. Please write to me (Paul Hardersen) at and we can continue the conversation.

3 weeks ago
Paul Hardersen
Paul Hardersen - Issuer    
Hello again Patrice ~ Yes, this is a one-time offering for the ROI that we are include (4X). If we do conduct another offering later, then it would have a lower ROI. Thanks for your query and please write if you have any other questions.

a week ago
Alan Jacobson
Alan Jacobson - Investor2 weeks ago
Hi, I like what you are doing and your dedication to your mission. You describe things well, but I'm looking to fill in some blanks: 1. What is gross revenue and net profit so far this year (if salaries or other compensation was deferred, please include)? 2. What is the minimum gross revenue/year going forward (assuming a low raise here even though I hope you do well!) that you need to stay open and keep your team together? 3. What is the math involved with the 4x payback - how will the 20% be affected by a lower raise, how much can that 20% be diluted beyond 107K (i.e. is 20% of gross revenues locked in to this 107K, or could their be subsequent funding that would also share the same 20%?
Paul Hardersen
Paul Hardersen - Issuer    
Hi Alan ~ Thanks very much for your inquiry. The business has just begun to gain traction this past July with monthly revenues now coming in at $8K+ per month. We just finished our first trip successfully with the south Caribbean sail, we will conduct our Napa Valley trip in early November, and we have significant interest in our June 2019 Maine trip where we are already expecting to fill that trip up completely. The current partners are not yet receiving any salary and are focusing on getting the business established, so the overall goal is to break-even financially this calendar year. The purpose of the crowdfunding campaign is to garner the resources for we can expand our brand awareness efforts in a truly integrated marketing campaign as well as have resources for operational activities and some salary support.

As per your specific questions about the ROI, I will respond in more detail in another communication. I am on travel today, but will endeavor to complete this response by Monday.

2 weeks ago
Paul Hardersen
Paul Hardersen - Issuer    
As a quick follow-up, we also plan to conduct a larger campaign once this campaign receives the necessary funding of $107,000. Thank you, Paul

2 weeks ago
Paul Hardersen
Paul Hardersen - Issuer    
Good morning, Alan ~ I'll begin to address the latter questions that you initially posed. For the minimum gross monthly revenue to keep going and being that we have raised ~$8K per month since July, I would suggest that a minimum monthly revenue target is $5K. However, the monthly sales goal is now $10K. The answers to your other questions will be forthcoming soon. Thanks, Paul

a week ago
Paul Hardersen
Paul Hardersen - Issuer    
Good morning, Alan ~ I now have the answers to your remaining questions. The Revenue Participation security is only for this offering. Any later securities will not be as lucrative as a 4X ROI. The 20% that is set aside for investors will only be for the investors of this funding offer and it will not be diluted. That will be true even if we decided to conduct another Revenue Participation offering later. If you have any other questions, then please write anytime. Thanks, Paul

a week ago


Business Plan Development View Download
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Offering Statement View Download

Other Disclosures

Read the Form C filed with the SEC for other important disclosures, like financial statements, Directors, Officers, shareholders with more than 20% of voting rights, and more.
Irregular Use of Proceeds
The Company may make Irregular Use of Proceeds. Such Irregular Use of Proceeds, which may be in material amounts in excess of $10,000, may include by way of example and not limitation: Vendor payments and salary made to management, business associates, relatives, related parties and/or affiliates thereof; expenses labeled "Administration Expenses" that are not strictly for administrative purposes; expenses labeled "Travel and Entertainment"; and expenses that are for the purposes of intercompany debt or back payments.

Without limiting the above, the Company may elect to vary from the proposed use of funds as circumstances or assessments of circumstances following the closing change.
Special Note Regarding Forward-Looking Statements
This offering contains forward-looking statements within the meaning of the federal securities laws. We caution investors that any forward-looking statements presented in this offering, or which management may make orally or in writing from time to time, are based on the Company’s beliefs and assumptions made by, and information currently available to, the Company. When used, the words “anticipate,” “believe,” “expect,” “intend,” “may,” “might,” “plan,” “estimate,” “project,” “should,” “will,” “would,” “result” and similar expressions, which do not relate solely to historical matters, are intended to identify forward-looking statements. Such statements are subject to risks, uncertainties and assumptions and are not guarantees of future performance, which may be affected by known and unknown risks, trends, uncertainties and factors that are beyond the Company’s control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. While forward-looking statements reflect the Company’s good faith belief when made, they are not guarantees of future performance. The Company expressly disclaims any responsibility to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this offering may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We undertake no obligation to revise or publically release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements.

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