45% of U.S. adults do not know where to go for trusted financial advice according to the Planning & Progress Study 2016 by Northwestern Mutual. We aim to fix that by being a trusted, third-party platform that consumers can go to. We pre-screen financial advisors to ensure that they will act in their clients' best interests.

Even if someone were not to look for a financial advisor, we want to provide valuable tips of information through the content we distribute. Attractive content will give people a reason to keep coming back to the platform and help us build a large following which we will be able to monetize further down the road.

One of the biggest problems with other platforms similar to ours is that they only offer one solution for consumers. They go to their website looking for a financial advisor. Considering that the average consumer does not make a purchase decision online until roughly the 6th-8th time they see something, this does not give people a reason to keep coming back to the platform in case they are not ready to make a decision.

We will use the creative minds on our team to create visually engaging content. See some examples of our content below.

This will provide valuable information in a manner that people don't often associate with finance. And it will also interest a wider array of people as many people do not resonate with analytical type of data that has become notorious with financial publications of the past.

Through the engaging content we distribute, we can build a following and trust with consumers even if they are not yet ready to make a decision on working with a financial advisor. Give people tips and guidance without specific advice.

In addition to the extensive research into the types of people who would be looking to work with a financial advisor, we will hire specialists for different channels to handle separate complexities of marketing.

We are still in the infancy stage, but have seen an incredible amount of interest and demand for this type of service. On our company Instagram page, our posts are receiving engagement at a rate of greater than 300% the average for a page of our current size. These are actual comments from people no one on our team has ever come in physcial contact with whom have seen our posts.

"Wow...this is the best post I've seen today. I see potential" Instagram Post

"Awesome post!!! This really added a little more value to my day!" Instagram Post

Our CEO's first post about this company on LinkedIn last year received widespread acceptance as it was seen by over 28,000 people. Further validating that this can be a solution to a problem many people face.

Our CEO was also featured on Startup Showcase on WGN Radio. If you would like to listen to the radio interview for yourself, click here.

According to the TIAA 2016 Advice Matters Survey, 71 percent of Americans have expressed interest in receiving financial advice despite the fact that less than half of Americans actually have. These numbers indicate that there is a huge transparency and trust gap that needs to be better bridged for consumers. 

This is also a growing market on the financial advisor side as well. According to the Bureau of Labor Statistics, the financial advisor profession is expected to grow at an annual rate of 15%. Those new financial advisors will look to gain clients from any feasible avenue.

Our mission is to provide a trusted solution for the 71 percent of Americans with an interest in receiving financial advice while helping highly skilled, fiduciary financial advisors reach their business goals by simplifying the process of client acquisition. 

If you were to type in "Find a Financial Advisor" in any search engine, you would not have a shortage of response come up. We would consider among the list of our competitors either directly or indirectly: GuideVine, XY Planning Network, Wiser Advisor, Investopedia, Palladin Registry, Smart Asset, Senior Finance Advisor, Garrett Planning Network, BrightScope, iris.xyz

Because we aim to keep giving people reasons to come back to the platform through the content we distribute, we would also consider many of the various financial publications out there as a competitor. These include, but are not limited to: Money, Investor's Business Daily, The Penny Hoarder, The Krazy Coupon Lady, Cheddar, CNBC, Investopedia etc. There is no shortage of financial publications and blogs in the marketplace right now. They are growing rapidly because there is no shortage of demand.

Our mission is to essentially combine these two in a manner that makes it easier for consumers to find financial advisors after they consume our content of free guidance. By essentially giving away advice for free on our end, this will allow us to build a trust factor with consumers and thus make finding a financial advisor through our platform easier and more seamless for consumers.

Many of our competitors have a long list of financial advisors and not enough potential clients funneling through their site to garner a high success rate. Our goal is to essentially flip that script. We plan to attack this problem from multiple perspectives.

First, we do intend to place an effort to being found by people who are looking for a financial advisor via search engine. Second, we aim to indirectly work with consumers through the content we distribute. We can help give them tips to follow which will help better prepare them to work with a financial advisor. Since there will already be an interest and trust within the platform, this should improve the likelihood of a satisfactory relationship from both the financial advisor and client.

Initially, our revenues will be a subscription fee from the financial advisor. We are currently bringning in a small amount of revenue from subscription fees of financial advisors. Our subscription fees are listed below and subjected to being raised depending upon the success this platform delivers.

• $1,200/yr for an annual subscription
• $625/semi-annual
• $325/quarterly
• $115/monthly

Over time, we plan to monetize the content we distribute. In order to most effective scale this company, we need to raise funds to give us the capabilities to pursue the resources we would need to most. 

As a team with a heavy entrepreneurial spirit, we want to raise as much money as possible. We have a set allocation of funds based on the amount of money that we raise. The more money we raise, the more we can allocate to grow at a more rapid pace. Below is a good guideline of how we anticipate on using the funds we raise.

• Sales and Marketing - Simply put, if you have a great product that no one knows about, you don't have a product. That's why we intend to use the majority of the money we raise to hire specialists to focus solely on one area of marketing. By hiring specialists that focus on individual channels of marketing as opposed to firms with large overhead, we can more effectively and efficiently utilize our outreach through multiple channels while spending less money to do so.
• Platform Upgrades - Due to part of our platform being a SaaS, it makes sense to constantly add improvements where appropriate. By allocating funds to upgrade various aspects of the web platform, this ensures that we are constantly staying ahead of our competition and delivering a valuable service to consumers.
• Produce More Engaging Content - We anticipate to use some of the funds we raise to produce engaging video and written content. This is vital to the success of the platform as it will give people a reason to keep coming back to our platform and provide an avenue to monetization through various distribution channels.
• Legal Fees- As our platform and concept grows, we expect that this will be a necessity as we will need to update our privacy policy and terms of use. In addition to this, there would be a need to look into copyrights, patents, IP, etc.
• Hire a Head of Client and Advisor Success - Depending on the success of the raise of this offering, we anticipate on hiring our first full-time employee. Since we are a new company, consumers would most likely have many questions. If we can have a specialist available to answer questions, this should help to ensure we provide a path for success to as many people possible.