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CLOSEM Inc.

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(accepting oversubscriptions)

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Time left to invest


$18,400

amount committed 

$10k - $535k

funding goal 

Regulation CF

exemption used 

$32,000,000

pre money valuation 

$500.00

min investment 

11

investors 


Security Type
Class B Common Stock
Non-voting
$1.00 per share

Pitch

Who are we

Experienced entrepreneurs who know a thing or two about sales

 

Small and medium business owners need more sales, but they never have enough time to manage their day-to-day tasks and do the time-consuming work of sales followup. Our company, CLOSEM, has developed an easy-to-use, affordable software system that helps entrepreneurs and small businesses increase sales by automating the tedious ⎼ and often avoided ⎼  work of following up with leads, prospects and customers.

 

CLOSEM is a cloud-based software-as-a-service, and users pay a monthly or annual subscription for the product. Software as a Service (SaaS) is a particularly attractive business model for investors due to its low overhead costs and predictable, recurring revenue. We're Laura Betterly and Richard Miles, two innovative and visionary marketing and sales gurus, and we've and poured all our years of experience into developing this breakthrough sales tool.  

Problem

Everyone wants more sales.

 

But following up with leads, prospects and customers is time consuming and not everyone is good at it. Most entrepreneurs and small business owners are too busy managing their day-to-day tasks, and sales follow-up often takes a back seat. Even fulll-time salespeople give up -- studies show it takes anywhere from 6 to 16 "touches" to turn a prospect into a sale -- and most salespeople give up after one or two attempts. What's worse is that most salespeople are stuck in the last century, keeping track of leads with a notebook or a spreadsheet, leaving phone messages that don't get answered and sending emails that go unread. They send a single email, leave a voice message, and wait and hope. 

 

Leads don't get followed. Sales are lost. 

Businesses that could be succeeding struggle to survive. But now there's CLOSEM.

 

Solution

CLOSEM is the automated, done-for-you followup system that gets results.  

 

Studies show that in today's fast-paced world, consumers prefer a text message to a voice mail or email. And unlike email that is often blocked by filters or lost in a crowded inbox, text messages are delivered to the always-on, always-at-hand mobile phone in the customer's pocket or purse. 95% of text messages are delivered within 3 minutes and have a 97% read rate! 

 

Even better, CLOSEM lets you send a campaign of text, email and even voice messages. Rather than sending a single message and hoping for the best, CLOSEM automates the tedious process of following up -- and these message campaigns are proven to generate 4 - 10 times the response and 50% more sales than a single message.

 

 

CLOSEM is a breakthrough platform that combines a simple contact management system with a powerful messaging platform that allows businesspeople to immediately reply with a campaign of text, email and voice messages. And it does it all automatically, with true “set-it-and-forget-it” simplicity. 

While businesspeople may be very good at their specialty, they aren’t necessarily skilled at writing marketing messages, and normally much too busy running their business to spend time following up. What really sets CLOSEM apart is that it comes with dozens of professionally-written email and text message templates in a variety of categories that users can customize to perfectly suit their needs.

 

Achievement & Traction

The company launched CLOSEM in mid-2020 for use in the US and Canada, and has over 300 active users, including coaches, real estate agents, e-commerce companies, digital agencies, insurance agents, web designers, teachers, schools, candidates for public office, consultants, merchant card processing companies, photographers, video production companies, home services including roofing, solar, painting, plumbing, cleaning; assisted living services, food franchisors – even one customer who makes giant statues of wooly mammoths out of recycled materials for museums and a lady that sells healing crystals and chameleons online! The company has users in the US, Canada, UK, Europe, Australia, South Africa, and demand is coming from all over the world.

 

Customers have enjoyed rapid success with CLOSEM:

testimonials

 

Distribution Partnerships

 

The company has a relationship with AppSumo, an online marketplace with a 1MM+ customer base, which exposes the product to a diverse worldwide consumer base, where sales have been doubling month over month since launching in October 2020. The company also has a partnership with Lighthouse Marketing LLC, a company with a customer base of 30,000 insurance and financial planning agents, to promote the product to their customer base in this attractive market niche. The company recently began an association with the Professional Mattress Retailers, a network of 800 retail store owners. The company also has a robust affiliate program where other marketers earn commission income promoting CLOSEM to their audiences. The founders plan to expand partnerships like these with others in 2021 and beyond.

 

Next Generation Technology

 

The company is in the final stages of development of CLOSEM V2, a next-generation version of the platform, completely rebuilt using state-of-the-art technologies, with added features users have asked for as well as greater flexibility in expanding in the future.

 

Shortly after the release of V2, the company intends to release a CLOSEM Agency Plan, which allows marketing agencies to manage multiple clients within a single CLOSEM account. The company has current demand from existing users for such a plan, and there is a clear market for this product.

 

In addition, the company plans to launch an International Version later in the year, allowing for SMS and voice telephone services in other countries beyond North America. This greatly expands the existing marketplace (approximately 30% of our current inquiries are from international customers), and the company is in the process of beta-testing an international plan in Australia and the United Kingdom.

 

Beyond V2, the company plans include adding other breakthrough methods of marketing communications to the platform.

 

Market

$140 billion market by 2022

 

30,000,000 small businesses and growing

 According to the US Small Business Administration, there are over 30 million small businesses, and Gallup says there are 41 million self-employed entrepreneurs in their 2020 "State of the Self-Employed report -- and that's just in the US alone!

 

42,000,0000 self-employed

This Small-to-Medium (SMB) market continues to grow year over year. The recent pandemic and work-from-home business style have forced many employees to start offering products and services -- either as a second income (or "side-hustle") or as a path to freedom as a solo entrepreneur and self-employed professional.

 

"Technology has made it easier to run a freelance business and has allowed workers to add new revenue streams."
                                                                                  -- Gallup, 2020 State of the Self-Employed
 

 

CLOSEM's target market are these small to medium sized businesses, solo entrepreneurs, and work-from-home folks trying to turn their side-hustle into fulltime employment.

 

6,000 digital marketing agencies

In addition, there are 6,000 digital marketing agencies, again in the US alone, according to marketing firm ibisworld. These agencies build websites and provide other marketing services including lead generation, social media marketing, search engine optimization and other services to their local business clients. These agencies represent a booming market for CLOSEM's Agency Plan, where they can add lead followup to their menu of services and manage multiple clients with one plan.

 

Software as a Service continues hot growth fueled by SMB

 

Gartner Group forecasts the SaaS marketplace to continue its growth of 6.3% in 2021, and forecasts $140B by 2022. Data from SaaS management company Blissfully shows a sharp upward trajectory of small business spending on SaaS. The average small business five-year SaaS spend, which was less than $55,000 in 2016, climbed to nearly $220,000 in 2019.

 

Competition

Simplicity and ease of use make CLOSEM more attractive

 

CLOSEM combines a number of features into one easy-to-use suite. These include contact management, often called Customer Relation Management or CRM systems. The main competitors in the CRM space include Salesforce, which far and away is the dominant player in the enterprise space, and which generated over $17 billion in sales last year. It is a very capable system, expensive, with a steep learning curve that requires a heavy investment in IT support and customization. There are many other SaaS-based CRM companies, ranging from simple to complex, across a variety of price points. Many of these are focused heavily on managing sales processes, as opposed to lead follow-up. CRM competitors going after the SMB market include Zendesk, which claims 170,000 users; Pipedrive, which boasts 90,000 users, and others including Monday, Freshworks, Creatio, Bitrix, Agile and many other small players.

 

There are a variety of messaging platforms ranging from newsletter focused platforms such as MailChimp and Constant Contact, to text-only bulk messaging platforms such as SimpleTexting, Textedly, Trumpia and others. There are a variety of simple auto-responders (products that automate the response to subscription forms, lead forms, and the like) including Aweber, with over 1,000,000 users, and others including MailerLite, SendinBlue, GetResponse, and others.

 

In what we consider the Integrated marketing and sales automation space, where CRM features are combined with messaging and followup include ActiveCampaign, GoHighLevel, Infusionsoft / Keap, and others. 

 

And pre-written message templates are a huge value added 

 

There's nothing worse than staring at a blank screen trying to come up with the right thing to say. A CLOSEM subscripton includes professionally-written message templates in a variety of sales and followup categories to help users get started quickly send powerful messages that get results. This is part of the secret sauce that Laura and Richard's years of experience in sales and marketing communication create a unique and highly value added feature that sets CLOSEM apart from the competition.

The sweet spot in the market for CLOSEM is the ease of use and zero learning curve. Busy entrepreneurs don't have time or interest in learning new tools or fiddling with technical settings, and CLOSEM makes it easy to get started. None of these have the combination of simplicity, ease of use, and pre-written messages and campaigns that CLOSEM offers.

  

Business Model

Software-as-a-service means recurring revenue

 

Customers pay a monthly or annual subscription fee to use CLOSEM. The company offers a variety of plans that include a certain amount of text, email and voice message credits every month, similar to minutes in a cell phone plan. These monthly message credits do not roll over from month to month, and are available on a "use it or lose it" basis. There are also plans for higher volume users which do not come with any pre-set number of messages every month. In these plans, users purchase however many message credits they want and can use them on an as-needed basis. These message credits do not expire every month. The company also offers additional message templates for purchase.

 

The cost of adding a new user to the platform is minimal, literaly only a few cents per month in added storage, server use, and bandwidth charges. The company provides training sessions free of charge, and a set of fast-paced, short comprehensive tutorial and instruction videos give users an easy way to learn advanced features. This ease of use keeps customer service and technical support costs to a minimum. 

 

We have offered special packages for niche markets in insurance and retail, and have also offered a custom "done-for-you" service at a much higher one-time fee to customers who want a complete set of templates and campaigns specifically written for their business.

 

The company incurs associated costs for the text, voice and email messages provided, and these are budgeted for as if they are 100% used every month. However, experience shows that most users do not use the maximum amount of message credits budgeted and this increases the company's margins. We also generate additional revenues by charging customers for additional messages.

 

Team

A powerhouse team with proven results

Laura and Richard first began working together in the late 1990's on PCDJ, Laura's breakthrough internet music product, where their combined skills resulted in over 8,000,000 downloads in a matter of months. With a unique set of complementary skills in sales, marketing, PR, and advertising, they teamed up in 2020 to bring CLOSEM to market.

 

Laura Betterly, co-founder 

 

Laura is a visionary entrepreneur who has been featured in The Wall Street Journal, The Washington Post, and Newsday, as well as on CNN, CNNfN, and NPR, and has been a speaker at CES (The Consumer Electronics Show), Winter Music Conference, and the Federal Trade Commission.

 

She accurately predicted the fall of the traditional music business with the rise of MP3s, and co-founded Visiosonic (PCDJ.COM) in 1999, building relationships with companies such as MP3.com and Live365.com, and celebrities such as Ice T, Nile Rodgers, Jam Master Jay, and Chaka Khan. In 2010, Laura saw the rise of local and mobile technology becoming the primary way consumers search for local businesses and created Mobile Local Fusion, a marketing course designed to teach others the basics of local and mobile marketing.

 

Richard Miles, co-founder

Richard began his career as a salesman and developed many of the skills he brings to bear in developing CLOSEM. In 1980 Richard was a co-founder of Adaptive Controls, Inc. (ACI). Richard led the sales success of the company before negotiating a sale to worldwide Ingersoll-Rand. 

 

He joined Polaroid to take over their worldwide distribution and sales of floppy disks and other magnetic media products, successfully competing in a global market. in 1990 Richard founded Re:Launch, a sales and marketing consulting firm. He wrote The Software Channel Sales Guidebook, the go-to resource for software publishers looking to gain market share, and became a sought-after speaker at Comdex, CES, and many others. He was responsible for a single direct mail letter that made over $1,000,000 in net profit for one client (Connectix), brought the first line of budget software to market under the Memorex brand, created an entire product line for a division of Hitachi, consulted with IBMComputer Associates, as well as scores of startups. He founded FreeSoftwareClub, Inc. and took it public in 1999. He sold Re:Launch to an investor group in 2003. 

 

Richard served as CEO of Big Brothers Big Sisters of the San Francisco Bay Area, was the Executive Director of the American Chamber of Commerce in Tanzania, was Entrepreneur in Residence at the Dar es Salaam business incubator sponsored by the Tanzanian government and the World Bank, and created a program (Daraja) to teach employment and entrepreneurial skills to over 4,000 Tanzanian young people. He served on the Board of the American Business Council in Botswana and is a noted wildlife photographer. Upon returning the US after 8 years overseas, Richard teamed up with Laura to bring CLOSEM to market.

Use of Funds

Time to rapidly scale

 

We've bootstrapped our success thus far, and now it's time to rapidly accelerate our growth. We are raising funds now to scale up our marketing outreach and proven promotion to drive sales. At the same time, we want to add to our tech team to quickly bring additional features and integrations to market.

 

Updates

Richard Miles
Richard Miles2 months ago

We have two new members of our Advisory Board: Perry Belcher and Mike Filsaime. These two powerhouses are already helping us leverage new opportunities.

Perry Belcher is known as one of the greatest Internet Marketers in the world. Responsible for over $1B in sales online;  co-founder of DigitalMarketer.  Mike Filsaime is known as the "Michael Jordan" of Digital Marketing, co-founder and CEO of Groove Digital, with over 50,000 users.

We are so excited to have these truly amazing partners on our Advisory team!

Richard Miles
Richard Miles3 months ago

Care to learn more in a live meeting online? Register for our webinar series here: https://closem.ai/pages/closem-biz

Richard Miles
Richard Miles3 months ago

Kevin Harrington, one of the original Sharks from the hit TV show Shark Tank, and well-known investor and entrepreneur (founder of "As Seen On TV" and many other incredible successes) has joined our Advisory Board as a member.

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Q&A


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Lafayette Franklin
Lafayette Franklin - Investor5 months ago
Hello Richard, after investing in your company, what is the frequency (monthly, quarterly, yearly) of the distributions (payouts) to the investors?
Richard Miles
Richard Miles - Issuer    
Hi Lafayette, there's no set schedule for dividends. We're a startup and we intend to rapidly scale, which means we'll be mostly focusing on reinvesting for growth. Our main intention is on building equity value. Companies like ours with a solid growth rate and increasing user base tend to be acquired for very high multiples. If at year end we saw additional profit that wasn't earmarked for growth and expansion, we'd consider distributions, but I don't see that happening more than once a year.

5 months ago
John Hwung
John Hwung - Investor5 months ago
Hi Richard, thank you for the reply! I will look for your webinar next week. Is there any incentive/bonus for investing early? I don't see it. So, this may be a dumb question.
Richard Miles
Richard Miles - Issuer    
Hey John, love your questions, keep them coming. Yes, we have incentives. The first 75,000 shares are 2 for 1, so a $500 investment gets you 1,000 shares, etc. And if you invest $1,000 or more we'll give you a free year of CLOSEM!

5 months ago
John Hwung
John Hwung - Investor5 months ago
CLOSEM team, your vision, technology and business model are all excellent. I would like to invest. However, I am worried about your raising so far. How can you make yourself known and be attractive to Trucrowd investors? Can Trucrowd help? Hosting a webinar on Trucrowd? Thanks, John Hwung
Richard Miles
Richard Miles - Issuer    
Thanks John, we appreciate your kind comments. You are catching us just minutes after our launch here. Yes, we will be hosting a webinar starting next week and doing a lot of promotion to get the word out about CLOSEM and about the investment opportunity. We hope to have you join our team of backers!

5 months ago

Documents

Start-up Valuation Download
Business Plan Summary Download
Offering Statement Download
Investor Deck Download

Other Disclosures

Read the Form C filed with the SEC for other important disclosures, like financial statements, Directors, Officers, shareholders with more than 20% of voting rights, and more.
Irregular Use of Proceeds
The Company may make Irregular Use of Proceeds. Such Irregular Use of Proceeds, which may be in material amounts in excess of $10,000, may include by way of example and not limitation: Vendor payments and salary made to management, business associates, relatives, related parties and/or affiliates thereof; expenses labeled "Administration Expenses" that are not strictly for administrative purposes; expenses labeled "Travel and Entertainment"; and expenses that are for the purposes of intercompany debt or back payments.

Without limiting the above, the Company may elect to vary from the proposed use of funds as circumstances or assessments of circumstances following the closing change.
Special Note Regarding Forward-Looking Statements
This offering contains forward-looking statements within the meaning of the federal securities laws. We caution investors that any forward-looking statements presented in this offering, or which management may make orally or in writing from time to time, are based on the Company’s beliefs and assumptions made by, and information currently available to, the Company. When used, the words “anticipate,” “believe,” “expect,” “intend,” “may,” “might,” “plan,” “estimate,” “project,” “should,” “will,” “would,” “result” and similar expressions, which do not relate solely to historical matters, are intended to identify forward-looking statements. Such statements are subject to risks, uncertainties and assumptions and are not guarantees of future performance, which may be affected by known and unknown risks, trends, uncertainties and factors that are beyond the Company’s control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. While forward-looking statements reflect the Company’s good faith belief when made, they are not guarantees of future performance. The Company expressly disclaims any responsibility to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this offering may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We undertake no obligation to revise or publically release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements.
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