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LiveWell Assisted Living

Invest in the Future of Senior Living
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$157,662

amount committed 

$10k - $250k

funding goal 

Regulation CF

exemption used 

$6,000,000

pre money valuation 

$250.00

min investment 

21

investors 


Security Type
Common stock
$0.50 per share

Pitch

Who are we

The Future of Senior Living!

 

LiveWell Assisted Living & Home Care provides elder care through unique assisted living micro-communities and in-home senior care assistance. We have addressed the need and demand for residential care with new and more lucrative alternatives to the traditional nursing home business model.

 

We start with real residential homes in real residential neighborhoods and create attractive, state of the art, care homes with a target resident to staff ratio of 3:1. Whereas the state-required staff to resident ratio for Alzheimer’s care is 8:1, our 3:1 ratio allows us to deliver a higher level of individual attention to each resident.

 

 

As a result, we have been able to create a range of custom care plans relating to COVID-19 prevention, alternative treatment options, and memory care management, at a pace and scope that cannot be matched by traditional nursing homes.

 

We currently operate six assisted living micro-community homes in North Carolina and will launch an additional five properties over the next 12 months

 

Our objective is to expand our unique micro-community care home model of in-home care services and small assisted living communities throughout North America.

Problem

Aging Baby boomers represent 22% of the total United States population and nursing homes are the primary residence for our seniors. A lack of a home setting, fear of opioid addiction, and dangerous ailments like COVID-19, have made nursing homes less attractive, in fact, per a recent survey conducted by Nationwide Insurance 66% of older Americans would rather die than live in a nursing home.

 

Solution

LiveWell’s care philosophy embraces aging as a unique and precious opportunity in one’s life for discovery, growth, and restorative activities, not a time for idleness, decline, and despair. Our custom-designed care programs build on the unique moments of each individual’s daily life from which we foster an environment where each day is filled with encouragement, achievement, and well-being. Our assisted living model embraces a unique person-centered care philosophy that is particularly suited to the audience of aging Baby Boomers.

 

With an extensive network of clients whose individual care needs range from moderate assisted living support to advanced stage memory care, LiveWell is uniquely qualified to design and, as needed, redesign older adult care programs that nurture the mind, body, and spirit.

 

In addition to providing housekeeping, grooming, and transportation support, examples of the type of constructive activities that we coordinate for our clients include gardening, photography, creative writing, visiting artists and lecturers, dance and fitness, pet therapy, music therapy, children visits, community service, and religious services.

 

Not only do we provide a broad range of care services in our own micro-communities, but with our in-home care services, our clients can receive quality care in the comfort of their own homes.

 

LiveWell Assisted Living represents over 10 years of successful senior care management experience. The decision to create LiveWell Assisted Living was inspired by the lessons learned and the caregiving experiences we had caring for our aging mother as she battled cancer.

 

While our mother’s medical condition was well managed by her doctors at the renowned hospital where she was treated, the medication and physical therapies they prescribed did little to counter her boredom, fear, loneliness, and depression. In particular, as we noticed our mother’s zest and enthusiasm deteriorating, the limitations of the medication model with regards to her individual quality of life became glaringly clear.

 

Subsequently, we decided to create a care program modeled after mom’s lifestyle. Rather than structuring her life around her medical treatments, we instead structured her medical treatments around her life. With this renewed perspective, we immediately realized that our mom’s lifestyle standards, her life (post-cancer diagnosis) lacked sufficient joy, spontaneity, and excitement.

 

To remedy this, we encouraged family members and neighbors to drop by unannounced (even if it was for a few minutes and a hug). We asked friends with active children and/or pets to bring them along during their visits. We hired a musician who specialized in music from mom’s era to serenade her. Volunteers came into the home to lead art workshops, along with her pastor and fellow church members, who stopped by on Sundays.

 

Taking care of our mom opened our eyes to best practices in caregiving for older adults and the lifestyle-driven care model that is the core of our offering. As such, our family is sincerely honored by the opportunity to provide custom care solutions to seniors in need.

 

The LiveWell Solution:

  • Convert high-end residential homes to care homes. Six residents maximum
  • A 1-to-3 staff-to-resident ratio, maximizes resident attention and the range of custom care plans
  • Homes located in desirable neighborhoods where elder care prospects live or aspire to live
  • Clinical team (MDs, nurses, care home administrators) receptive to alternative care plans.

Real Homes, Real Neighborhoods

 

  

Achievement & Traction

Products / Services

Micro-Community Senior Care

  • LiveWell provides care for seniors in its micro-community live in care-homes.
  • LiveWell’s target market encompasses the growing population of seniors who need assistance with their activities of daily living. The assistance needed can be as simple as a medication reminder or as complex as complete mobility assistance.

In-Home Assisted Living Solutions

  • LiveWell provides individualized assisted-living care for seniors in their own homes.
  • LiveWell’s target market encompasses the growing population of seniors who need assistance with the activities of daily living. The assistance needed can be as simple as a medication reminder or as complex as complete mobility assistance.

 

Market

 

 

 

Senior Residential Housing Demand

There are 28,000 facilities, currently housing approximately 1 million senior residents in the United States. However, these facilities house less than 16% of the 6 million+ seniors that need residential care.

 

 

 

Customers

The company’s customers are comprised of the growing community of elderly American’s who either need to move into a care home facility or need care services provided to them in their homes.

 

 

Competition

 

Although LiveWell is the only company in the state that provides the services that it does, the company does have competitors which include the range of residential elder care service providers (i.e. home care agencies, nursing homes, assisted living facilities etc.).

 

Notwithstanding the extensive number of eldercare service providers in the country and in North Carolina in particular, LiveWell is not daunted by any other senior care service provider.

 

Instead, the company’s perspective is that for the next 30 years, the increasing population of aging baby boomers will significantly expand the regional, national, and global need for innovative senior care solution providers.

 

LiveWell’s competitive advantage versus its competitors include:

  1. Utilization of high-end residential homes and the care home renovations therein
  2. A 1:3 staff-to-resident ratio, maximizing resident attention and the range of custom care plans
  3. Homes located in desirable neighborhoods where elder care prospects live or aspire to live
  4. Clinical team (MDs, nurses, care home administrators) experienced with and open to alternative care plans.
  5. Residential real estate acquisition expertise
  6. Geriatric care home management credentials & expertise
  7. Home health care management credentials & expertise
  8. Software development and deployment expertise
  9. Senior care related state-specific & federal regulatory expertise

 

 

 

Nursing Homes

According to the Centers for Disease Control and Prevention (CDC), there are approximately 15,600 nursing homes in the United States with 1.7 million licensed beds, occupied by 1.4 million patients.

Note: Data provided www.cdc.gov

 

In-Home Care

The top competitors to LiveWell’s in-home care services include:

  1. ResCare Home Care
  2. Home Instead
  3. Visiting Angels
  4. BAYADA
  5. Interim HealthCare
  6. Home & Hearth Caregivers
  7. Honor
  8. Senior Helpers
  9. Amedisys
  10. Maxim Healthcare

Note: Top competitors provided by www.owler.com

 

Assisted Living Facilities

The top competitors to LiveWell’s micro-community assisted living model include:

  1. Brookdale Senior Living Solutions: Residents 101,965, Communities 1,123
  2. Holiday Retirement. Residents: 37,645, Communities: 308
  3. Life Care Services. Residents: 28,220, Communities: 140
  4. Five Star Senior Living. Residents: 26,252, Communities: 243
  5. Sunrise Senior Living. Residents: 25,585, Communities: 252
  6. Erickson Living. Residents: 24,102, Communities: 17
  7. Atria Senior Living: Residents: 20,878, Communities: 156
  8. Senior Lifestyle Corp: Residents: 20,650, Communities: 204
  9. Capital Senior Living Corp. Residents: 15,800, Communities: 126
  10. Affinity Living Group. Residents: 8,266, Communities: 111

Note: Top competitors provided by www.after55.com.

 

Business Model

LiveWell Assisted Living provides custom elder care solutions. It generates revenue from the fees paid by clients who live in our micro-community care homes and from fees paid by clients who receive individualized care at their personal residence. The company's customers are comprised of the growing community of elderly American's who either need to move into a care home facility or want care services provided to them in their own homes. The company is a “private pay only” service provider and the typical resident fee is $7,750 per month.

 

 

LiveWell utilizes a unique operating structure to address the shortage of residential elder care solutions. In particular, the company’s care homes are actually real residential homes in real residential neighborhoods where prospective clients either currently live or aspire to live.

 

In 2016, the Company’s revenue exceeded the $1 million threshold, in 2019 the Company had revenue of over $1.8 million, and YTD June 2020 revenues were $1,070,000. The company currently operates six operating assisted living micro-community homes in North Carolina and an additional five properties will be launched over the next 12 months.

 

Team

 

Justin Beckett, CEO
Justin Co-Founded LiveWell and represents over 30 years of diverse entrepreneurial and management experience. In addition to his broad health care management experience, Justin's track record includes several successful business exits and numerous residential real estate transactions. BA, Duke University.


Diane Beckett, Chief Care Officer
Diane is a Co-Founder of the company and brings +25 years of health care and general operations management experience to the team. She is a licensed care home administrator and is responsible for the development and management of LiveWell's care practice and solutions. BA, Brandeis University.


Michael Brosie​, Chief Construction Officer
Mike represents a +25 year track record of diverse operations management for numerous large operating companies like Merck, Honeywell and PepsiCo. Prior to investing in LiveWell and joining the LiveWell management team, Mike was part of the management team of Attends Healthcare. BS, Penn State.

 

Courteney Ford, Chief Financial Officer

Courteney brings over 20 years of diverse and successful financial management experience to the LiveWell team. He is responsible for the management and oversight of LiveWell's financial-related activities which include accounting, mergers & acquisitions, and investor communications. BS, DeVry Institute of Technology.  

 

Susan Dancy, Senior Manager

Susan represents nearly 15 years of operational management experience in senior care facilities. She is responsible for managing what LiveWell considers its most important asset, its caregiver team. Susan is a North Carolina state licensed care home administrator. BA, Barton College.

 

Nicole McClure, RN
Nicole is a registered nurse who brings 25 years of entrepreneurial and health care management experience to the team. In addition to assisting in the development of new service offerings, Nicole is responsible for LiveWell's home care management and training activities. AA, Pasadena City College.

Courtney Cobb, Executive Care Advisor
Courtney is a seasoned health care industry sales and marketing executive with nearly 20 years of experience. She has previously worked with Aventis Pharmaceuticals and Bristol Meyers and helps LiveWell prospects define the appropriate care solution for their respective needs. BA University of this Wisconsin at Madison.

 

Use of Funds

The funds raised will be utilized for expanding LiveWell’s friendly in-home care services and assisted living homes to states that have a growing community of elderly American’s who either need to move into a care home facility or need care services provided to them in their homes.

 

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

 

Offering maximum

In reliance on Reg. CF Rule 201(z)(3) of this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.

 

Updates


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Q&A


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Alan Jacobson
Alan Jacobson - Investora month ago
I really like what you are doing, and I think you will be successful. My only concern is how investors might get a return. I would imagine that for a decent period of time you'll reinvest profits into growth, unless you have a specific plan for dividends? Your plan is wonderful but not proprietary so I'm not sure you would be a takeover target, or are there examples of acquisitions that show that you might in fact be acquired? I don't mean to sound negative because my gut tells me that you will succeed. I'm just looking to see how, even if there is a relatively long hold period, investors will get a return. Thanks!

Documents

Start-up Valuation Download
Offering Statement Download

Other Disclosures

Read the Form C filed with the SEC for other important disclosures, like financial statements, Directors, Officers, shareholders with more than 20% of voting rights, and more.
Irregular Use of Proceeds
The Company may make Irregular Use of Proceeds. Such Irregular Use of Proceeds, which may be in material amounts in excess of $10,000, may include by way of example and not limitation: Vendor payments and salary made to management, business associates, relatives, related parties and/or affiliates thereof; expenses labeled "Administration Expenses" that are not strictly for administrative purposes; expenses labeled "Travel and Entertainment"; and expenses that are for the purposes of intercompany debt or back payments.

Without limiting the above, the Company may elect to vary from the proposed use of funds as circumstances or assessments of circumstances following the closing change.
Special Note Regarding Forward-Looking Statements
This offering contains forward-looking statements within the meaning of the federal securities laws. We caution investors that any forward-looking statements presented in this offering, or which management may make orally or in writing from time to time, are based on the Company’s beliefs and assumptions made by, and information currently available to, the Company. When used, the words “anticipate,” “believe,” “expect,” “intend,” “may,” “might,” “plan,” “estimate,” “project,” “should,” “will,” “would,” “result” and similar expressions, which do not relate solely to historical matters, are intended to identify forward-looking statements. Such statements are subject to risks, uncertainties and assumptions and are not guarantees of future performance, which may be affected by known and unknown risks, trends, uncertainties and factors that are beyond the Company’s control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. While forward-looking statements reflect the Company’s good faith belief when made, they are not guarantees of future performance. The Company expressly disclaims any responsibility to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this offering may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We undertake no obligation to revise or publically release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements.
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