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RUF Technology Corporation

Interconnected Smart Home Platform
INVEST

23dd07hh

Time left to invest

min$10k

max$1070k

funding goal 

Reg CF

exemption used 

$6,200,000

pre money valuation 

$250.00

min investment 

$750

amount raised 

3

investors 

Security Type
Simple Agreement for Future Equity and Revenue Participation
SAFE:
$6.3 Mil Valuation Cap
REV:
20% Revenue Share
3X Return
Bonus

We will give 1 year of free subscription and service to investors that qualify to receive a starter kit or an upgraded version of our RUF Smart Home IoT kits

Pitch

Who are we

RUF is an innovator in the fast-growing multi-billion Smart Home IoT industry. RUF will be the first company in the world to manufacture a full range of fully interconnected and integrated devices using a single proprietary platform. LORA, an innovation in IoT interconnection and integration is the platform of choice. LORA will award RUF an exclusivity agreement which will define a high barrier to entry and keep out competitors leaving them relegated to the single product offering over WiFi. This platform integration will allow for a full suite of interconnected RUF designed and branded components leading to fast client acquisition -- the critical component to attract a partnership from a major telecom or a Buy-Out offer from an industry strategic investor. This model has been executed extremely successfully by other limited IoT offerings. Having the exclusivity with LORA and ability to provide a highly attractive RUF proprietary design makes the RUF Smart Home offering and Cloud solution unique and set for inevitable success. Join RUF Today!

Problem

 

Home Automation is one of the fastest-growing segments of the Smart Home and Home IoT segments. Yet, a lack of interconnectivity and oversaturation of the market has been a constant challenge for early offerings. This is due to:

  • Too many devices
  • Too many networks
  • Differing comm tech (BlueTooth, Z Wave, ZigBee).
  • Consumer Adaption: Only the tech/network savvy can program
  • Costly initial investment

DEVICES Currently the smart home market is oversaturated by different companies providing specific devices for home automation. Some of the more well-known ones: Nest for climate control, Phillips for lighting, WeMo for smart outlets, Ring for doorbells, August for door locks, Sonos for music, Amazon for voice controls, and more; with more than a dozen competing companies within each of those categories. All are trying to convince the others to join their ecosystem for interconnectivity, but each apprehensive to join

 

COMMUNICATION TECHNOLOGY There are the alliances for differing communication technology (Bluetooth, Wi-Fi, z wave, signee, or proprietary), building unique apps, programs, and controls under the alliance they pledged to, making smartphone organization a hassle.

 

CONSOLIDATION AND APPS Then there are third-party developers that try to consolidate all the other apps in one all-in-one control center, but having to deal with differing firmware. It makes for a very cumbersome collection of micro-ecosystems all competing for your attention.

 

Multiple Vendors Means user needs Multiple Apps without seamless integration

 

Multiple Vendors means inconsistent quality, performance, aesthetics, communication protocols, and lack of integration. 

 

Simply a headache to install, configure, and manage... Do-it-yourself install and management turns off many people.

 

Solution

RUF, Inc. will manufacture its own smart home interconnected devices and become the first company in the world to manufacture a full range of interconnected devices for homes which can be controlled by its own app. By doing this the Company will not rely on other companies to be compatible with its other devices and app.

 

RUF, Inc. will develop a state-of-the-art, user-friendly app, with voice commands, that controls the interconnected devices. Firmware and app updates will be simultaneous so there will be no lag and no wait time while apps update. RUF, Inc. smart devices will utilize a form of communication technology that’s been used by military and space communication for decades. The three main traits that make it optimized for smart device communication its ability to transmit long distances, resilience to interference, and it’s very low power consumption.

 

RUF, Inc. will provide full installation and basic programming of devices for subscribed customers; a type of PAY-AND-PLAY, taking out the hassle and learning curve of self and DIY installation.

  • One RÛF Security and Home Automation: Consolidate all device manufacturing and program/application coding under one roof
  • Low entry-level learning: smartphone global control, voice command enabled devices.
  • Better, Safer, Longer Distance: Utilize advanced communication technology that will replace Z-Wave.
  • Hassle-Free Pay-and-Play: Installation and programming will be provided by RUF technicians.

WIll be one of the first LoRa-based Smart home products in the US for personal use. Smart connectivity through ultra low power and long-range wireless technology.

• Peer-to-peer network

• Low latency

RUF devices are designed by us using the same LoRa communication protocols, chips, aesthetic, and backend cloud integration for monitoring and support. RUF engineers will install, configure and service providing users a hassle-free experience and consistent service.

 

LoRa is the leader in the IoT proprietary communication space, and RUF will have an exclusive distribution contract.

Our backend Cloud solution will allow seamless integration, growth, and quality of service enhancing the user experience, and allowing RUF to position continued growth and user upgrades leading to more revenue.

 

RUF EXPERIENCE  

The user will have One RUF app with bi-directional remote access through the RUF Cloud giving the user experience maximum benefits and providing RUF monitoring and service the ability to prevent and identify issues as they start to ensure continuity of service.

 

Achievement & Traction

RUF has negotiated an exclusivity agreement with LORA for use of the LORA IoT platform and to develop a full range of devices using the LORA chips.  This exclusivity will give us a disproportionate strategic advantage and create a barrier to entry to the competition allowing RUF unchallenged LORA exclusivity in the US market for 2 years. RUF already has general kits to deploy and is working on our own aesthetic branding of high-quality offerings for the Lux market. 

 

RUF has a fully develop business and client acquisition plan based on lean operations and a client acquisition focus. We are also developing secondary digital marketing strategies, and exploring potential cross-marketing partnerships.

 

RUF is also looking at the long-term adoption of LORA WAN infrastructure as a second phase.

 

RUF has an initial design of what the backend platform needs to include and how to scale, we have identified the right development experts to expedite the actual coding to do it right the first time.

The biggest problem is the lack of consistent integration and a multitude of protocols and platforms needed to provide a full Smart Home integrated service.  RUF has secured early access to the LoRa proven platform and negotiated an exclusivity agreement to design its own devices using LoRa chips and use the LoRa protocol. This can later be enhanced using the LoRaWAN. 

 

The competition is device-based in scope, and lacks growth and continuity as their distribution is retail box store and DIY based installation which prevents many from buying into their solution.  

 

 

Market

The U.S. Home Automation Market had revenue amount to $18,877m in 2018. Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 14.8%, resulting in a market volume of $32,806m in 2022. Household penetration is at 32% in 2018 and is expected to hit 53.1% by 2022.

 

Growth in the number of installed IoT technologies is projected to exceed that of personal computers by a factor of ten over the next four years, increasing from roughly 4.3 billion in 2015 to 23.4 billion by the end of 2019. -BI Intelligence

 

Cisco analysts estimate that IoT will create $14.4 trillion in net profit between 2013 and 2022.

 

General Electric projects that industrial IoT technologies could add about $15 trillion to global GDP by 2030.

 

IDC estimates that the IoT market would grow at a compound annual growth rate of 7.9 percent to reach $8.9 trillion by 2020.

 

Demand for IoT enabled smart home devices is growing by leaps and bounds, yet most offerings continue to be retail-based product offerings, or embedded solutions and not fully integrated platforms. This leaves a growing opportunity in the sector.

 

Competition

The main competition is from companies such as:

  • NEST
  • Ring
  • August
  • WeMo / Belkin
  • HUE / Phillips
  • SONOS

The main problem is they have incomplete offerings, bundles without integration, and reliance on general use communication platforms. Clients have to struggle with the integration, programming, and set up or pay consultants to install and manage overtime increasing the original price and many times making the offering difficult to use maintain. Clients end up with a multitude of devices from different brands that don't fully integrate, interfere with each other or work using different apps and communications protocols. It's a retail-style offering vs. a fully integrated comprehensive and managed alternative as RUF sees clients demanding. Large service providers such as ADT, or Telecommunications giants like COX, Comcast, ATT mainly offer limited bundles focused on security cameras and door and windows sensors. These are not monitored, managed, and rely on additional WiFi routers and programming, they have access to the client base but don't have the hardware or appropriate offering model to provide a full Smart Home solution on a continuity model.

 

Other IoT brands selling different home devices include: 2Gig, Aeotec, Amazon, Belkin, Bose, Centralite, Cree, ecobee, Eaton. Ecolink ,Enerwave, Everspring, Fibaro, First Alert, FortrezZ, GE, Google, Halo Smart Labs, Honeywell, iHome, Iris, JASCO, Kwikset, Leak Intelligence, Leviton, LiFi Labs, Linear, Lutron, Netgear, Nortek, Remotec Technology, Samsung, Schlage, Sengled, Sensative, SmartThings, SYLVANIA, Yale

 

Business Model

RUF will go through 3 growth phases. Initially going through an aggressive Branding Awareness and Client Acquisition to establish itself and create a barrier to entry for the competition. It will secure a stable revenue stream, a LoRa exclusivity distribution contract, and roll out both the RUF Cloud as well as its own internally designed devices. It will then scale-out regionally by duplicating a proven model, and finally roll out a massive national campaign. This will allow it to reach subscriber regional mass and position itself for a Buy-Out from a major Telecommunications conglomerate.

RUF will use a subscription continuity model to allow easy access to fully integrated platform kits. These will be paid over a 2 year period during which we expect clients to upgrade or add additional devices and functionality increasing the lifetime value of each client. RUF will rely on a public relations and exposure campaign using:

  • Pop-up on-hand demonstrations and Kiosks at events and Big Box store
  • Retail stores
  • Tradeshows
  • Authorized Distributors
  • Selling through Multi-Home/Multi-Family complexes 
  • Realtors 
  • Influencers : Tech blogs/bloggers - Tech vlogs/vloggers

In addition, RUF will use secondary sales channels such as:

  • Private Retain Buyers/DIY
  • Wholesales
  • RUF Representatives/Technicians who directly promote our solutions and upgrades
  • E-Commerce
  • Retail

  

RUF will implement a specific Branding and Aesthetic identity strategy by making RUF devices stand out, and moving from a simple device-based offer to a solution-based offer. Clients will know our aesthetic, why RUF using LORA works better than DIY retail solutions, and how or offers come with full installation, programming, and a quality services during the life of their subscription making RUF not only functional and aesthetically pleasing, but in the clients view Instant gratification.

Customer Process

Team

Jeff Chen CEO

Use of Funds

RUF, Inc. seeks to raise an initial round of $1070,000 in capital (minimum $10,000), of which an estimated:

  • $500,000 will be used for product development
  • $100,000 for machine tooling
  • $10,0000 for computer hardware & software for design and marketing
  • $100,000 for our first phase management portal development
  • $100,000 all issuing fees 
  • $200,000 will be available for marketing and as working capital for operations.
  • $40,000 Legal
  • $20,000 Travel

In the case, we only raise the minimum of $10,000 we will invest the capital into marketing to advance our business plan after all issuing fees are paid.

Updates

Jeff Chen
Jeff Chen4 months ago

Jeff Chen CEO, currently in Asia meeting with the LORA technology group to advance the exclusivity agreement, and preview new technology. 

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Q&A


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Nicole Klaas
Nicole Klaas - Investor4 months ago
1. Do you have any plans to integrate with audio and video manufacturers or manufacture your own equipment and speakers? We use smart features on all of our audio and video. 2. Will you be integrating with all Alexa and Google products? 2. Do you have any examples of what the equipment you are manufacturing will look like? Will you offer an aged bronze door lock? RuF would make everyone's life so much easier. I'm very interested but would like to know a little bit more. Thank you!
Jeff Chen
Jeff Chen - Issuer    
Nicole, thank you for the questions which are spot on.
1.-Yes, the LORA platform is a very unique proprietary and fully integrated solution that solves many of the current industry problems. We are able to use Google voice and / or Alexa for voice commands already yet our plan is to integrate RUF devices and provide a RUF solution using the LORA chips and protocols. Most vendors will have a hard time as they run over WiFi or Bluetooth and as the new 5G comes out they will have to force clients to upgrade and loose their current investments. We won't suffer that.

2.- Yes we have RUF devices already and are working on designing and rolling out more. Look at some of the images above. One of the issues we see is disparity in design, look and aesthetic -- not just technology. So we aim to provide beautiful, aesthetically pleasing designs that are easy to bring into any home and enhance the overall look.

Regarding the Bronze Door Lock, we own another company focused on Smart Locks and have a full range of products there. Contact me to discuss any needs regarding locks. For RUF we will have a range of the most appealing models available that integrate and work with LORA technology. ceo@rufhome.com Jeff

4 months ago

Documents

RUF Pitch Deck View Download
RUF Offering Statement View Download

Other Disclosures

Read the Form C filed with the SEC for other important disclosures, like financial statements, Directors, Officers, shareholders with more than 20% of voting rights, and more.
Use of Proceeds
The Company may make Use of Proceeds. Such Use of Proceeds, which may be in material amounts in excess of $10,000, may include by way of example and not limitation: Vendor payments and salary made to management, business associates, relatives, related parties and/or affiliates thereof; expenses labeled "Administration Expenses" that are not strictly for administrative purposes; expenses labeled "Travel and Entertainment"; and expenses that are for the purposes of intercompany debt or back payments.

Without limiting the above, the Company may elect to vary from the proposed use of funds as circumstances or assessments of circumstances following the closing change.
Special Note Regarding Forward-Looking Statements
This offering contains forward-looking statements within the meaning of the federal securities laws. We caution investors that any forward-looking statements presented in this offering, or which management may make orally or in writing from time to time, are based on the Company’s beliefs and assumptions made by, and information currently available to, the Company. When used, the words “anticipate,” “believe,” “expect,” “intend,” “may,” “might,” “plan,” “estimate,” “project,” “should,” “will,” “would,” “result” and similar expressions, which do not relate solely to historical matters, are intended to identify forward-looking statements. Such statements are subject to risks, uncertainties and assumptions and are not guarantees of future performance, which may be affected by known and unknown risks, trends, uncertainties and factors that are beyond the Company’s control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. While forward-looking statements reflect the Company’s good faith belief when made, they are not guarantees of future performance. The Company expressly disclaims any responsibility to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this offering may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We undertake no obligation to revise or publically release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements.
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