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How do I decide my funding goal?

Calculating your capital needs must be performed cautiously and realistically. If you set your goals too high, you will most likely never achieve them. If you set them too low, you won’t raise enough money to launch or grow your business.   Here are some key points to factor when determining your funding goal:
  1. The capital you need to grow / expand your company (E.g. hiring more employees, developing more products/services, opening new offices, and so on)
  2. Your company valuation
  3. The marketing costs for promotion of your brand and products/services
  4. Crowdfunding process fees