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Why do I need a business plan for my Regulation CrowdFunding campaign?

The business plans is the public/written representation of your vision and how that vision will be translated into the reality. It will be the primary source of information for potential investors. Your business plan may be the one deciding factor when it comes to winning or losing an investment. It should be clear, concise and leave the reader with no doubt of who you are, what your product is and your future plans for success.