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Private Equity Financing

In finance, private equity is an asset class consisting of equity securities and/or debt in operating companies that are not publicly traded on a stock exchange.

A private equity investment, traditionally, was made by a private equity firm, a venture capital firm or an angel investor. Now, (because Reg CF and via truCrowd) non-accredited investors can participate in this asset class.

Each of these categories of investor has its own set of goals, preferences and investment strategies; however, all provide working capital to a target company to nurture expansion, new product development, or restructuring of the company’s operations, management, or ownership.